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What's different about Radicool UV Clothing and Hats?
Australia has the highest incidence of skin cancer in the world. That’s why we’re on a mission to educate families and kids on sun safety, and provide them with the best quality UV protective gear on the planet. With an SPF/UPF 100+ rating for almost all our swimwear and hats, you’ll be hard-pressed to find better sun protection elsewhere.